Original Item: Only One Available. Britain’s army at the beginning of the First World War was relatively small and professional. There was no conscription of population before 1916, and so recruitment of volunteers in large numbers became a huge challenge.
The Parliamentary Recruitment Committee was set up at the start of the War, and chaired by the Prime Minister, Herbert Asquith. It used local political party associations to form a network which campaigned through the circulation of leaflets and posters, and organizing rallies and other public events.
Lord Kitchener Wants You is a 1914 advertisement by Alfred Leete which was developed into a recruitment poster. It depicted Lord Kitchener, the British Secretary of State for War, above the words “WANTS YOU”. Kitchener, wearing the cap of a British Field Marshal, stares and points at the viewer calling them to enlist in the British Army against the Central Powers. The image is considered one of the most iconic and enduring images of World War I. A hugely influential image and slogan, it has also inspired imitations in other countries. While this is an example that does not depict Lord Kitchener, it still states his power slogan over a shadow of Ireland and the UK.
This is a lovely British World War I poster which states:
BRITONS!
YOUR
COUNTRY
NEEDS
YOU.
A lovely example with minor tape repairing that comes more than ready for further research and display.